Every Dot Connects and The Nonprofit Advisors

present

Get Started with Social Media for Your Nonprofit or Business

The new media landscape can be intimidating. How is the average person supposed to keep up with blogs and YouTube and Facebook and LinkedIn and Twitter ... and are all these social sites even relevant to your business or nonprofit?

You bet they're relevant. Social media represent an evolving way of reaching clients and constituents that is cost-effective and leads to organic growth. This three-hour, highly interactive session will give you the basics you need to get started. Learn how your marketing, PR or communications team can put social media tools to work to meet your business objectives.

Topics include:

• The Conversation Prism: An Overview of Social Media Tools and Technologies
• Why Two-Way Communication Is More Effective than Broadcasting a Message
• Telling the story of your mission in a relevant way for Social Media
• How to use Social Media to reach out to stakeholders as a way of increasing volunteers, donors, & clients

Bring your social media questions that aren't included in the above list, and we'll get the answers for you!

Also, bring your own WiFi-enabled laptop, if you have one.

Use your major credit card to register online through PayPal.  A sandwich lunch is included in the seminar pricing with vegetarian options available.

CONNIE REECE is the founder and principal of Every Dot Connects, a social media consortium of independent media pratitioners who are passionate about using new technologies to build bridges between people, ideas and causes. EDC consults with companies about integrating social media into their existing marketing, PR and communications programs to achieve business objectives. Connie is also a co-founding member and serves on the advisory board of the Social Media Club, an international best-practices association for emerging media professionals. When a friend was diagnosed with breast cancer in late 2007, Connie created the Frozen Pea Fund. Connie maintains office hours in the virtual world Second Life, where she enjoys teleporting around the grid to attend business events, educational seminars and casual get-togethers, or relaxing at her oceanside villa.

MICHELE SCHWARTZ founded The Nonprofit Advisors after a professional career in training and program development spanning almost 20 years, over 15 of which were spent in the nonprofit sector. Her experience with nonprofit capacity building covers the spectrum: mission delivery, strategic planning, board training and volunteer management, as well as public relations, community outreach, fundraising and the creation of strategic corporate partnerships. A results-oriented nonprofit professional, Michele is experienced in building and leading high-performing, synergistic teams and designing metrics and accountability to achieve excellent "best practices" results. Previous clients and employers have recognized her commitment to quality and flawless delivery of customer service.